The guy who pushed the gay thing and the no coupons etc. and no deals ruined this company. He ought to be barred from ever managing any company, retail, or not ever again!
“The guy who pushed the gay thing and the no coupons etc. and no deals ruined this company.”
i think it was getting rid of the coupons that really sent them into an endless tailspin into bankruptcy, that and changing the types of clothing they carried at least once a year, thereby guaranteeing zero consistency and confusing and frustrating customers; the two-mommy and two-daddy advertising was the icing on the bankruptcy cake ... JC Penny ought to be a case study in business schools about how a string of extremely bad management decisions will manage a retail company right into bankruptcy ...