In the ad, she was fine when she GOT the thing. She didn’t have to “get in shape”.
Right, and this is exactly what everyone is missing. She is fit and in shape. Who said she wanted a Peloton for losing weight? This is the thesis put forth by the perpetually offended.
What I and many others took from this is that she's into fitness and now she can do this in the comfort of her home rather than going to a club. People who are into fitness get "into the zone" with their fitness.
Sometimes a cigar is just a cigar.
A common misconception is that exercise makes you lose weight.
It’s not the only reason to exercise, the health benefits gained have nothing to do with your weight.
CARDIO....
Exercise ads do not show women who are out of shape.
They show what you hope is the “After”.
https://www.totalprosports.com/2014/09/24/sexy-workout-gifs/