What’s interesting is that the women in both ads you refer to are basically children.
They are recipients of gifts that they are, in one case greedy about and in the other fawningly grateful about, but both of those are sort of childlike reactions.
In the Peloton one, even the kids are enlisted to help give the gift to the spoiled child-mom.
Reminds of the old ad, where the woman was showing off her new watch her husband gave to her, and her friend was admiring it, only to have the woman tell her, “But I was hoping for a Longines.”