[FXRP]

Very good article illustrating that sales and profit aren’t the same thing. If you lose money on every sale, more sales simply means more losses.

I’ll assume that the author understood that he left out the cost of food in the Blue Apron example and was just using it to make a point. The actual margin on $100 sales of Blue Apron food is probably under $20.

[Buckeye McFrog]

Very good article illustrating that sales and profit aren’t the same thing. If you lose money on every sale, more sales simply means more losses.

But you make it up on volume. {cymbal crash}