from the article: “Plus-size women represent 68% of shoppers”
sounds like obesity is a big problem
Plus-size women represent 68% of shoppers
____________________________________________
In the 1980s, I wove fabric and turned it into clothing. I made many simple styles that were easily adjusted to various sizes.
One customer said to me:”Why don’t more designers make clothes for big women? After all, we have all the money.”
That said, I don’t recall _that_ many really large women.
And sizing has long been fungible. I sold retail clothing during high school and college (1960s). We were advised to switch tags to a smaller size if that’s what it took to make the sale.