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Fried chicken chain KFC’s big branding change in Australia
News.com.au ^

Posted on 07/26/2019 9:28:22 PM PDT by ameribbean expat

KFC in Australia is re-embracing the chain’s full historic name it was known as prior to the 1990s: Kentucky Fried Chicken.

It could be the end for the initials “KFC”. Not only that but the chicken chain’s famous slogan “Finger Lickin’ Good” is also having a renaissance. The firm’s Australian arm is busying itself trademarking a slew of retro themed logos, including a new signature for Colonel Sanders.

Marketing and trends experts have told news.com.au, the re-emergence of the firm’s full name is a sign the public, wary of the modern day, is finding solace in nostalgia.

It’s also an embrace of so-called “dude food” and rejection of incessant messages for us to eat healthier.

*****

It wasn’t the words “Kentucky” or “Chicken” that were the problem, but “Fried”.

*****

KFC’s celebration of its buckets full of battered badness was no longer resonating with health conscious diners.

“At the time there was a potent fear of fat so there was a belief, apparently, that diners would forget that a fried chicken store was selling fried chicken” Dr Lauren Rosewarne, a trends expert at Melbourne University, told news.com.au.

“Flash forward several decades and fat has become much less of a bogeyman than sugar and bread.”

(Excerpt) Read more at amp.news.com.au ...


TOPICS: Food
KEYWORDS:
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1 posted on 07/26/2019 9:28:22 PM PDT by ameribbean expat
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To: ameribbean expat

Ah, it’s better than KFU.


2 posted on 07/26/2019 9:31:16 PM PDT by dp0622 (Bad, bad company Till the day I die.)
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To: ameribbean expat

I love Kentucky Fried Chicken. I rarely get it, because I’m a cheapskate.

I’m not worried about fat. In 2009 I had to have 3 arterial stents installed, but I’m convinced it was because of all the pop I drank while growing up: 5-6 16 oz bottles per day.

My cholesterol are numbers now are consistently very good. I’ve had two doctors tell me they’ve never seen anyone with HDL (good cholesterol) higher. My last test was HDL = 85.


3 posted on 07/26/2019 9:36:09 PM PDT by be-baw
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To: ameribbean expat
the problem with turning your well known brand into a simple acronym is that for a generation people who knew the original name will make the mental translation when they see the acronym and all is well. But that next generation that never heard the words "Kentucky Fried Chicken", an acronym like "KFC" means literally nothing. The brand equity erodes.

Looks like KFC is starting to consider trying to reintroduce people to Kentucky Fried Chicken, hoping younger people will say "oh, K. F. C., I get it. Cool."

4 posted on 07/26/2019 9:36:53 PM PDT by pepsi_junkie (Often wrong, but never in doubt!)
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To: ameribbean expat

So they drop “fried” but people still come in and order the chicken......that fried. Which is more healthy, not calling it fried or the fact that no matter what you don’t call it, it’s still fried!?


5 posted on 07/26/2019 9:38:18 PM PDT by Bommer (Help 2ndDivisionVet - https://www.gofundme.com/mvc.php?route=category&term=married-recent-amput)
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To: ameribbean expat

In French Canada it’s PFK.

Poulet frites Kentucky


6 posted on 07/26/2019 9:42:12 PM PDT by ifinnegan (Democrats kill babies and harvest their organs to sell)
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To: pepsi_junkie

When I was in high school my friends and I just called it bucket in the sky.


7 posted on 07/26/2019 9:46:10 PM PDT by xp38
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To: ameribbean expat

I used to love it. But in recent years it just doesn’t taste the same. I think it’s lower quality chicken, and probably different oil, and god only knows what other modern shortcuts.


8 posted on 07/26/2019 9:47:49 PM PDT by DesertRhino (Dog is man's best friend, and moslems hate dogs. Add that up. ....)
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To: be-baw

Quitting the sugar drinks was a great move for me too.


9 posted on 07/26/2019 9:49:02 PM PDT by DesertRhino (Dog is man's best friend, and moslems hate dogs. Add that up. ....)
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To: ameribbean expat

I go with Popeye’s because their chicken is better and the rest of their menu is awesome (especially the red beans and rice and the popcorn shrimp. But KFC makes good, tender chicken too.


10 posted on 07/26/2019 9:51:52 PM PDT by AnotherUnixGeek
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To: pepsi_junkie

It was to get rid of “fried”. But that was also an era when the hip hop community started using initials for everything. I remember for a while McDonalds started calling the Quarter Pounder with cheese a “QPC”.


11 posted on 07/26/2019 9:52:17 PM PDT by DesertRhino (Dog is man's best friend, and moslems hate dogs. Add that up. ....)
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To: ameribbean expat

They serve fried kangaroos at IHOPS in Australia.


12 posted on 07/26/2019 9:54:32 PM PDT by HighSierra5
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To: ameribbean expat

This reminds me how they change the names of sugary cereals to omit the word sugar.

For example Corn Pops used to be called Sugar Pops.

Frosted Flakes used to be called sugar Frosted Flakes.

Honey smacks used to be called Sugar Smacks.

I have not read the labels, but I would bet that the sugar content of the cereals stayed the same . They simply change the name to de-emphasize the fact that there was so much sugar in them.


13 posted on 07/26/2019 9:54:58 PM PDT by Dilbert San Diego
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To: ameribbean expat

Just from reading this article and seeing a few photos, I now want to run out and buy some Kentucky Fried Chicken!
When I haven’t had a certain snack food in a few months or weeks, it doesn’t take much to flip the switch of temptation.
I’ll just have to take care of some very important business tomorrow afternoon. That’s all there is to it!


14 posted on 07/26/2019 10:00:54 PM PDT by lee martell
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To: DesertRhino

“it just doesn’t taste the same.”
They had the same problem with tuna when they took the dolphin out.


15 posted on 07/26/2019 10:01:41 PM PDT by Cold Heart (Deception, the greatest weapon of the demcrats.)
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To: DesertRhino
It was to get rid of “fried”. But that was also an era when the hip hop community started using initials for everything. I remember for a while McDonalds started calling the Quarter Pounder with cheese a “QPC”.

For a while, Burger King was advertising itself as "B.K.".

It's your way,
B.K. Be Cool...
Sometimes you just gotta break the rules.

16 posted on 07/26/2019 10:02:58 PM PDT by Dr. Sivana ("...a choice between Woke-fevered Democrats and Koch-funded Republicans is insufficient."-Mark Steyn)
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To: be-baw

The problem isn’t with fat in general, which is needed for good health. It’s with the garbage fats the fast food restaurants use. They re-use cheap vegetable oil at very high temperatures. This creates a lot of oxidation/free radicals in the body once you eat it. Excess oxidation damages the body’s cells, including the inner lining of arteries. The body uses cholesterol to “patch” these damaged spots, and eventually there are so many “patches” the arteries get clogged (this is the very simplified explanation of course…). High cholesterol is often a sign of a lot of oxidative stress, and fast food causes oxidative stress. That’s not even mentioning what all that high Omega-6 vegetable oil does to your Omega-3 ratios.


17 posted on 07/26/2019 10:28:09 PM PDT by FenwickBabbitt
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To: be-baw
Congrats on that HDL. Not sure where mine is, the docs are too worried about everything else. I figger they must think that if they can get my A1C where they want it, the HDL is going to respond accordingly. BTW - you do know that KFC has Kentucky Grilled Chicken now, yes? You get some KFC goodness without the breading and the deep fryer.
18 posted on 07/27/2019 12:03:43 AM PDT by Viking2002
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To: Viking2002

Thanks.

You know I never heard about A1C until I started seeing a commercial on tv for getting it under control. I can’t remember what drug they were pushing, but it caught my interest because my youngest brother was born with diabetes. I think they called it juvenile diabetes in those days, not sure that term is even used any more.

My brother died relatively young of kidney failure. He went blind in his early 20’s...completely blind....couldn’t even distinguish light from dark.

He always seemed careful about monitoring his blood sugar, but he would stray and occasionally eat high sugar foods. He would adjust his insulin accordingly.

I don’t know where you’re at health wise, but I certainly hope you are well. Whatever problems you have, I hope you’re able to get them under control soon.

I heard that KFC has grilled chicken. Is it any good? I think my favorite thing about eating KFC (original recipe) is that delicious coating. Not sure I’d find anything about their grilled chicken particularly pleasing.

On average, I get KFC about once every 5 years. I always consider having it on my birthday. It’s a real treat for me.


19 posted on 07/27/2019 12:28:32 AM PDT by be-baw
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To: be-baw
I like KFC too. My wife loves their cole slaw.
20 posted on 07/27/2019 1:07:45 AM PDT by jmacusa ("If wisdom is not the Lord, what is wisdom?''.)
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