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I really liked windows phone. And Nokia was building some great hardware. I was all in.

Then Microsoft completely screwed the pooch.

Had they just delivered new, competitive hardware in a yearly fashion while addressing software issues they would possibly be #2. And still in the race. But they went too long without even throwing a bone to the diehards. And the diehards evaporated

Windows Phone was getting great. Their user interface (live tiles) is still superior to iOS or Android. Their hardware was far superior and their cameras were way ahead (40 megapixel)

Where they failed was on the apps end. Many popular app providers boycotted Microsoft (Snapchat being one) which rendered the phones inferior to the competition.

I really liked windows phone.

Just last weekend my Alcatel Idol 4S died (won't charge), and since I couldn't find any new Windows Phones on the marketplaces, I bailed and bought an iPhone 8. God I miss my WMP already!!

I think Apple is spoiled by its own success. In making up for the lack of app support, MS worked very, very hard to make its core apps as good as possible. So many little things MS thought through that Apple either ignores or is ignorant of... like ability to select SMS and global delete (two-step deletion, one message at a time on iPhone, so stupid), swipe keyboard, backspace on keyboard, etc., etc. and, above all, the stupid tiny-block menus of the iPhone that can neither be sorted alphabetically, re-sized, nor organized meaningfully (then there's the insipid bottom bar...).

MS had an amazing product but believed its own bad press on the "app gap," which was not so much as the press put out there (MS paid companies like the NYT and WSJ to develop apps -- I still use the WSJ app on Win 10 desktop).

The next iteration may well be Windows Core, which supposedly will scale to any device. If you think about it, the ONLY difference between Win 10 and mobile is the phone/sms functionality. The only thing between the two is the carriers -- who, btw, killed Windows Mobile.

Btw, a couple months ago, I bought a low-end Android bc I needed Parkmobile and a bank app that stopped working on my WMP. I broke that phone when I tossed it on the ground bc it was being stupid. (My trusty Lumia 950 took more and harder falls w/o breaking.) Android is a mess.