Gillette's market share has dropped from 70% to 50% over the past decade.
Gillette has been forced to drop the price of its razors by about 15% over the past few years and is on the verge of losing master brand status.
Now, after that stupid Feminazi male-bashing ad that was attempting to sell something to men blew up in their stupid faces, sales have crashed.
I am personally boycotting all things P&G. Harry's Razors did the same thing with a SJW advert - they quietly pulled it when they saw what happened to Gillette, so I now buy only Shick - they make razors to fit your old Gillette handles.
My point (above) being, don’t underestimate the indignance and anger of your customers. Your bottom line is at peril.
The automobile TV ad where females bond and then the visual of a male named “Jeff” who is playing video games in his apartment. The purpose of the ad is to show female empowerment, that males are useless. The ad airs during hockey games. Women should be embarrassed that the ad never discusses anything about the car’s performance, gas mileage, safety, etc., just cackling ninnies mocking a male and enjoying life. The voice in the ad is grating enough. I say “Jeff” won that deal.