Me thinks Disney did that to boost the sales to take it as far as it did, thereby inflating the numbers. If the movie was as bland and terrible as many have said, there's no way it truly would have done that well in the theaters.
See post #19. The ignorance of people even on FR is enormous. Captain Marvel was in 4,300+ theaters, most on multiple screens of 4 or 5 per theater, which means it was on 15,000 to 20,000 screens for two weeks, then most movies start on a slow decline. Theater owners do not keep movies that do no make money and as stated, public companies can’t lie about their receipts, it’s a criminal offense to defraud shareholders like that. As one poster stated, some people have an inability to separate emotional biases with emotion free information.