They may end ads, but you can bet your ass, that the service will be high, they’ll pay pennies on the dollar for content forcing the competition to raise their prices to make up for Apple squeezeing Providers. How can HBO be cheaper than everyone else? Other companies will have to charge 16 instead of 15. That’s how it will work.
What I have noticed is that not all the providers have the sae content.
Something may be available for a while but then it goes away and it appears on another provider. SO there seems to be a sort of round-robin to any particular content Watch it while you can as it may not last.
Competition will hold prices down. A good thing and the cable TV monopoly is on its deathbed.
Cord-cutting is bound to accelerate.
Consider post #18.
Production cost is fixed (spend what it takes to make a show).
Streaming is practically free.
Competing will drive prices down.
I pay $10/mo and get unlimited ad free access to nearly all music available.
Netflix does nearly the same for movies.
TV is next.