If it breaks up in the upper atmosphere, it will do less damage than if it stays solid enough to hit the ground, but that's still a lot of energy. Some of that will reach the ground in the form of concussion and heat, and you will have dust in the upper atmosphere affecting the weather for a long time.
The 2013 Chelyabinsk meteor was just 20 meters wide, and released the equivalent energy of a 400-500 kiloton nuke.
A close packed fragment blast is not better than a solid mas ground impact. The down migrating shock wave would be more potent. A larger plasma plume would blast back to higher altitude. Line-of-sight for heat flash effects is extended.