It’s Diana Gabaldon’s fault.
;)
Have never read or watched Outlander but when researching our trip found that yes, it is the reason tourism is up there.
Gabaldon is ALSO responsible for a boom in North Carolina tourism.
I read a report on Twitter from a local in NC to Diana:
"Raleigh, NC has a lot of #outlander fans. Library has 90 copies of The Fiery Cross & they are all checked out w/ another 123 people on the wait list"
LOLOLOL!!! That'll blow your hair back. :-)