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Meet the VERY woke women (and their eye-popping campaigns) behind Gillette's controversial ad
Daily Mail ^

Posted on 01/15/2019 7:40:45 PM PST by TigerClaws

New Gillette ad 'We Believe: The Best Men Can Be' has caused firestorm for tackling theme of 'toxic masculinity'

It was directed by Kim Gehrig, an Australian-born and London-based ad director who has previously shot commercials for Uber, Gap and UK's John Lewis

Her ad for feminine hygiene firm Libresse - known as Bodyform in the UK - featured singing female genitals

Other work includes a short film suggesting Australian men turned to bodybuilding because of bullying

Somesuch's previous work includes an unsparing look at periods with the hastag #BloodNormal She has tweeted anti-Trump messages and spoken of her pride about giving female directors 'a fair shot'

By Ruth Styles For Dailymail.com

Published: 19:26 EST, 15 January 2019 | Updated: 21:50 EST, 15 January 2019

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The director behind Gillette's controversial new ad is a woman whose past work includes an ode to female genitals and a short film that explores 'toxic masculinity' featuring a protagonist whose life crumbles when he becomes addicted to steroids.

The Gillette ad, called 'We Believe: The Best Men Can Be', takes aim at bullying and sexual harassment and has been viewed more than four million times on YouTube around the world, although it is only being shown fully in the U.S.

But while it has amassed 85,000 likes, it has also racked up 347,000 dislikes with some of the 98,657 comments below accusing it of being 'anti-male and anti-white' and of 'spreading pure propaganda and indoctrination.'

Kim Gehrig, the director of the new ad, is an Australian mother-of-two who lives in London, England, and has a lengthy history of taking aim at social ills through her work.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS:
KEYWORDS: ads; culture; gillette; men; metoo; rentfree; women; womyn
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To: TigerClaws

Suspected as much. Confirmed. Brand suicide. What a scalp for the third wave feminists.


61 posted on 01/15/2019 8:25:27 PM PST by RinaseaofDs
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To: central_va

Not so far along as you, but since it was good enough for Great-Great-Great Grandpa that’s good enough for me!


62 posted on 01/15/2019 8:25:36 PM PST by lightman (Obama's legacy in 13 letters: BLM, ISIS, & ANTIFA. New axis of evil.)
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To: TigerClaws

A brilliant ad campaign ... for all of the other razor brands not used by cuckold tree hugging metrosexual pinko-commie-libtards !


63 posted on 01/15/2019 8:26:02 PM PST by SecondAmendment (This just proves my latest theory ... LIBERALS RUIN EVERYTHING!)
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To: Jamestown1630

Several people recommended a Wal-Mart substitute here. I can’t remember the name.


64 posted on 01/15/2019 8:27:02 PM PST by CrazyIvan (A gentleman arms himself for the protection of others.)
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To: CtBigPat

That is hilarious.


65 posted on 01/15/2019 8:29:20 PM PST by Army Air Corps (Four Fried Chickens and a Coke)
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To: TigerClaws

I think we have a new name for suicidal corporate marketing “Kim Gehrig’s disease”.


66 posted on 01/15/2019 8:30:15 PM PST by CrazyIvan (A gentleman arms himself for the protection of others.)
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To: Truthoverpower

I have one of those too. It just never gets as close a shave and takes just as long. I use it occasionally so it doesn’t die.
Since I retired, I don’t shave as often....a giant perk. :-)


67 posted on 01/15/2019 8:30:55 PM PST by Quanah
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To: BeauBo

I can see why she’s a feminist.


68 posted on 01/15/2019 8:35:02 PM PST by TigersEye (This is the age of the death of reason.)
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To: SaveFerris
You can by Twitter follower. Companies hire people to rate their products on Amazon.

I wouldn't be surprised if there are businesses or groups you can hire to promote videos on youtube.

Heard on TV Gillette said they aren't backing down.

69 posted on 01/15/2019 8:35:31 PM PST by yesthatjallen
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To: Freedom4US
Yep, I did a little bit of cursory research. P/G owns Dawn, and Tide among others. Pretty much everything else I don’t use. I’ve been buying lesser priced alternatives for many things for a while, this is just a couple more. I’m not going to voluntarily give money to companies that find it necessary to invoke national ad campaigns to insult me. F ‘em.

Tide is easily replaced. Is there a good alternative for Dawn?

70 posted on 01/15/2019 8:35:39 PM PST by Last Dakotan
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To: TigerClaws

Ah-Ha, I KNEW IT WOULD BE SOMEONE FOREIGN.

FREAKIN’ FOREIGNERS WANT ALL MEN TO ACT LIKE WOMEN.
Thank God, men will see right through this and PROCEED TO GO ON ACTING LIKE MEN.

SHEEch, people want to change everything that is GOOD.
At least, American men will ignore this dreck,won’t they, please, please.
Makes me sick


71 posted on 01/15/2019 8:37:39 PM PST by Maris Crane
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To: TigerClaws

I actually saw the ad. It seemed like a relatively benign ad condemning bullying and sexual harassment, and trying to exemplify what is best about masculinity, but NOOOOOOOO, it is probably intended to quash masculinity altogether, given who is behind it.

#BoycottGillette


72 posted on 01/15/2019 8:39:39 PM PST by Tolerance Sucks Rocks (Ya lyublyu kovfefe!)
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To: posterchild

Well, the way they went about getting woke and going broke was so gay . . .


73 posted on 01/15/2019 8:40:40 PM PST by Tolerance Sucks Rocks (Ya lyublyu kovfefe!)
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To: Jamestown1630

Right after I found out Dawn was one of their products I did a search for alternatives. Seventh Generation Dish Liquid came up. Supposedly better than Dawn and cheaper at Walmart. I use (used too as soon as bottle MT)a lot of Dawn in the shop and elsewhere. No more.


74 posted on 01/15/2019 8:41:24 PM PST by Cold Heart (The main purpose of The Wall is to protect the US from its own politicians.)
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To: SaveFerris

Why must YouBoob censor people? It’s not as though YouBoob is going to be personally affected by Gillette and other woke companies going out of business.


75 posted on 01/15/2019 8:44:17 PM PST by Tolerance Sucks Rocks (Ya lyublyu kovfefe!)
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To: TigerClaws

Gillette took a hit today when I bought generic razors.


76 posted on 01/15/2019 8:44:42 PM PST by OKITRUMP77
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To: Jamestown1630

I’d just boycott Gillette. The rest of Painful and Goofy will see the handwriting on the wall and hopefully change their ways.


77 posted on 01/15/2019 8:46:41 PM PST by Tolerance Sucks Rocks (Ya lyublyu kovfefe!)
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To: TigerClaws

You want to separate the MEN from the girly men, bring back the old Gillette Blue Blades, when Gillette advertised the Boxing matches on TV back in the 1950s.

Bring styptic. You will need it with Blue (one use) blades.


78 posted on 01/15/2019 8:48:35 PM PST by Ruy Dias de Bivar
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To: BeauBo

I thought Zombies only happened in movies.


79 posted on 01/15/2019 8:49:16 PM PST by Tolerance Sucks Rocks (Ya lyublyu kovfefe!)
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To: TigerClaws

This ad showed 41 white men behaving bad, and 1 acting nice while 5 black men acting nice and 2 acting bad.


80 posted on 01/15/2019 8:49:20 PM PST by MNDude (WWG1WGAalso)
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