They are not hired like anyone else. The NFL mandates that teams have to consider Black/minority coaches first.
Where did you get the idea they were hired different from public employment? If you meant they were treated different from the players and their contracts, you are correct because there is no union for the coaches like the NFLPA. But racial employment quotas have been around for decades.
I was stuck in one in 1973 when I tested extremely high in hydro-electrics to get hired by Southern California Edison. But because they were behind in the “quota,” I couldn’t be hired for an estimated 6 years. I went back into the military and finished my career as they don’t care what color you are for enlisting. It’s just numbers that have electricity moving between their ears.
rwood
That’s why the Cleveland Browns floated Condoleeza Rice’s name out there as a potential candidate for their head coaching job. She’ll never take the job, but at least they considered her. LOL.