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I think it's more a case of the NFL glory years slip sliding away. I may be a poor witness because I haven't watched a game in over 20 years, but I was recently in a lounge where a game was on and it seemed just plain boring. The announcers didn't even seem to have much enthusiasm.
It was like...run a play, go beck do it again ...wow we made a gain, do we dance now? The players on the sideline were sitting on the bench, or standing around talking like the game was secondary to what they were discussing.
The only way I watch NFL games is with the sound turned off.