I never found BJ ice cream to be anything to write home about. Their claim to fame seems to be to load the ice cream up with chunks of crap. The ice cream itself is lacking. I prefer local producers like Maple Valley. Super creamy. Tahini is delicious, too.
It’s popularity is mostly fad. If yo are one of the “beautiful people” or aspire to be one or at least in their circle you like “Ben & Jerry’s”! Why because your supposed to!