Posted on 10/17/2018 6:26:10 PM PDT by BenLurkin
The next data minefield is your car.
...
GM captured minuted details such as station selection, volume level, and ZIP codes of vehicle owners, and then used the car’s built-in Wi-Fi signal to upload the data to its servers. The goal was to determine the relationship between what drivers listen to and what they buy and then turn around and sell the data to advertisers and radio operators. And it got really specific: GM tracked a driver listening to country music who stopped at a Tim Horton’s restaurant.
GM spokesperson James Cain says that connected vehicle data can help develop more accurate ways to measure radio listenership. That could prove useful to the terrestrial radio industry, which continues to lose territory and ad dollars to digital streaming services like YouTube, Spotify, and Apple Music. And GM sounds happy with the results.
“Our proof of concept has generated interest in the advertising and broadcast communities,” Cain says. “But we don’t have any new projects to announce at this time.”
he experiment underscores how our cars have become rolling listening posts. They can track our phone calls, log our text messages, answer our voice commands, and, yes, even record our radio stations. And automakers, local governments, retailers, insurers, and tech companies want to leverage that data as best they can, especially as cars begin to become more automated and transform into self-driving shuttles.
According to research firm McKinsey, connected cars create up to 600GB of data per day — the equivalent of more than 100 hours of HD video every 60 minutes — and self-driving cars are expected to generate more than 150 times that amount. The value of this data is expected to reach more than $1.5 trillion by the year 2030, McKinsey says.
(Excerpt) Read more at theverge.com ...
Can this WiFi type stuff in your car be turned off?
I use a Verizon Hotspot feeding an Amazon Echo Dot with a usb battery to do mobile internet radio.
I’m sure Amazon, the CIA and NSA know everything about me...
Shirley, you jest.
Will never, ever buy a Government Motors, UAW built P.O.S.
Of course it can be turned off. Just not by you.
The average 2018 car has about 30 microprocessor controlled “electronic control units.” Some luxury cars may have as many as 100.
Have you found the “off” switch for these in your car?
You expect them to let you “opt in”?
Google reads all of your inbound Gmail as well as the emails you write AND the drafts you wrote and didn’t send. That data is cross-correlated a zillion different ways to everything you do on Google.
Just wait until the car data is purchased by Google and it’s munged with everything they already know about you.
If the service is “free”, you’re the product!
Doesn’t this data have to be broadcast out by the vehicles OnStar,etc. system?
BINGO!
OnStar? Not enough bandwidth to handle 600 GB per day, going up to 1 or 2 TB per day. (Right now, big aircraft generate 1 TB per flight. Hard to believe a car can produce 60% of that!)
With 5G cellular radios, transmitting that amount would be no problem. A market is being created to install 5G cell towers every 500 feet along every major road in CONUS, probably paid for by Google, the insurance companies, the auto companies, data brokers, NSA, CIA, FBI, and private investigators.
I’ll keep my old dumb cars that don’t snitch on me.
Government Motors is dead to me.
You won’t need that Amazon Echo Dot and USB Battery soon. Amazon Auto is coming out. I’m in the Beta program for one, it’s freaking cool.
You won’t need that Amazon Echo Dot and USB Battery soon. Amazon Auto is coming out. I’m in the Beta program for one, it’s freaking cool.
Yeah, I’m gettin’ down wid dat...
Yes..
I suspect this crap has been going on at a lower level with onstar..
Goverment motors.. Big Brother Motors..
On board wifi only works if you have it activated...for a price. After my three month trial offer ended I never subscribed. It’s just a waste of money. I have more data with my Verizon plan than I’ll ever likely use in a month. Plus, it’s through AT&T, which has horrible coverage.
I like um so old they will survive a EMP ;)
Another set of reasons why I refuse to buy a new vehicles.
I drive a 1976 Chevy 1 ton dually truck with over 348,000 miles on the chassis, and a 1979 Buick station wagon with over 214,000 miles on it.
AM NOT buying anything from today’s fleet of offerings.
IF I have to replace either of those vehicles, I will go shopping in Hemmings Motor News !!!!!
I didn't find a GOOGLE searched link.
Amazon will have to offer the device at $20 to get me to buy in.
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