Quickly looking at it I’m not sure if it’s peer to peer. Sounds like they segregate each user’s data in some way that’s different from the cloud applications out there now. I would definitely prefer serverless P2P (like Retroshare and some other applications offer) but more detail on this one is needed.
They are generally on the right track. The big central data monsters should go away and I think they will in time.
One of the plot lines of the show Silicon Valley.