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How 20-Year-Old Kylie Jenner Built A $900 Million Fortune In Less Than 3 Years
Forbes ^ | July 11, 2018

Posted on 07/11/2018 11:22:26 AM PDT by SMGFan

K ylie Jenner sits at a dark-wood dining table at her mother's home in Calabasas, California, flicking through display options for a forthcoming pop-up shop. The youngest member of the Kardashian-Jenner industrial complex needs to decide how to showcase products by her Kylie Cosmetics makeup company. She taps her black iPhone X with a silver glittery nail and turns the screen around to show a coterie of employees a vending machine.

"You guys, imagine this, but all in lip kits," says Jenner, dressed in a black blazer and matching black patent Louboutins with bright red soles. "I think it needs to be a clear vending machine where you see all the colors."

What her half-sister Kim Kardashian West did for booty, Jenner has done for full lips. Like Kardashian West, she has leveraged her assets to gain both fame and money. But while her sister is best-known for the former, Jenner has proved adept at the latter. In historic fashion. Just 20 when this story publishes (she'll turn 21 in August) and an extremely young mother (she had baby daughter Stormi in February), Jenner runs one of the hottest makeup companies ever. Kylie Cosmetics launched two years ago with a $29 "lip kit" consisting of a matching set of lipstick and lip liner, and has sold more than $630 million worth of makeup since, including an estimated $330 million in 2017. Even using a conservative multiple, and applying our standard 20% discount, Forbes values her company, which has since added other cosmetics like eye shadow and concealer, at nearly $800 million. Jenner owns 100% of it.

(Excerpt) Read more at forbes.com ...


TOPICS: Business/Economy; Society
KEYWORDS: meh; whocares
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Damn.
1 posted on 07/11/2018 11:22:26 AM PDT by SMGFan
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To: SMGFan

I can’t stand the Kardashians but good for her!


2 posted on 07/11/2018 11:25:53 AM PDT by Thurifer the Censer (If you can see the altar, there's not enough smoke)
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To: SMGFan

People freely gave her all that money because of her perceived value to them. It’s weird, but that’s human life.


3 posted on 07/11/2018 11:28:41 AM PDT by Tax-chick (Fill in my standard rant.)
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To: SMGFan
Be slutty, get rich quick...
4 posted on 07/11/2018 11:29:19 AM PDT by heterosupremacist (Resistance to tyrants is obedience to God. - (Thomas Jefferson)
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To: Thurifer the Censer

Wonder if “Daddy” is a customer?


5 posted on 07/11/2018 11:29:21 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: SMGFan

Go Kylie!!!


6 posted on 07/11/2018 11:29:28 AM PDT by Halls (I'm from Texas and I am pro life!)
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To: SMGFan

“What her half-sister Kim Kardashian West did for booty, Jenner has done for full lips.”

I’m not sure I agree. All I’ve ever seen of KJ promotes her lack of underwear, not her lips.

Whatever’s come to KJ so far has been because of Kim, and Bruce’s notoriety.

I think this is Big Media’s attempt to switch our attention AWAY FROM Kim and Kanye, now good acquaintances of President Trump.


7 posted on 07/11/2018 11:29:50 AM PDT by treetopsandroofs
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To: Tax-chick

In fact, I myself have several bottles of Kylie Jenner nail polish: $2 each at Walmart, until they went on clearance and cost $1. Excellent durability.


8 posted on 07/11/2018 11:30:22 AM PDT by Tax-chick (Fill in my standard rant.)
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To: SMGFan

Good for her....cannot stand them but they know how to make money.


9 posted on 07/11/2018 11:33:18 AM PDT by ColdOne ((I miss my poochie... Tasha 2000~3/14/11~ Best Election Ever!)
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To: heterosupremacist

Well, being slutty is the oldest profession....


10 posted on 07/11/2018 11:33:47 AM PDT by Magnum44 (My comprehensive terrorism plan: Hunt them down and kill them)
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To: SMGFan
black patent Louboutins.....must be a shoe brand?
11 posted on 07/11/2018 11:34:07 AM PDT by ColdOne ((I miss my poochie... Tasha 2000~3/14/11~ Best Election Ever!)
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To: Tax-chick

So, you’re saying she sells a good product at a reasonable cost?

Imagine making money without gouging the customer.


12 posted on 07/11/2018 11:34:17 AM PDT by AFreeBird
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To: SMGFan

I remember when I read a lot of science fiction in the early 70’s and thinking about record sales. I put the two together and wondered:

Imagine the human race on several planets and having a population of trillions. To become wildly rich you could market a product to a ridiculously tiny fraction of that population.

One of the greatest achievements of the computer and the internet is to get your product in front of billions of people and make it cost effective to charge people and busnesses less than a penny for a thing.


13 posted on 07/11/2018 11:34:20 AM PDT by cuban leaf (The US will not survive the obama presidency. The world may not either.)
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To: heterosupremacist

Side boobage.


14 posted on 07/11/2018 11:35:45 AM PDT by gogeo (No justice, no peace.)
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To: SMGFan
How 20-Year-Old Kylie Jenner Built A $900 Million Fortune In Less Than 3 Years

Quite an empire these women have built on the back of that sex tape Kim Kardashian made years ago.
15 posted on 07/11/2018 11:37:24 AM PDT by AnotherUnixGeek
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To: heterosupremacist

KJ’s got “Man Hands”


16 posted on 07/11/2018 11:38:06 AM PDT by Autonomous User (During times of universal deceit, telling the truth becomes a revolutionary act.)
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To: AFreeBird

I can vouch only for the “Sinful Colors” nail polish line. (What’s “sinful” about light blue, anyway?) I don’t use most other cosmetics, and I think the Kylie line is mostly way beyond Walmart prices.


17 posted on 07/11/2018 11:38:29 AM PDT by Tax-chick (Fill in my standard rant.)
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To: cuban leaf

Somewhat related, I recall a science fiction story from years ago that (as a very minor plot point) mentioned a crook who managed to digitally steal a tiny fraction of a penny from each and every bank transaction in the continent of Africa (they had low tech and didn’t detect such minor losses). The guy made trillions and basically collapsed Africa.


18 posted on 07/11/2018 11:39:09 AM PDT by ClearCase_guy (If you beleive the dog, then take his advice.)
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To: Autonomous User

KJ’s got “Man Hands”

Indeed, she does. Somehow I never noticed that before...


19 posted on 07/11/2018 11:40:01 AM PDT by heterosupremacist (Resistance to tyrants is obedience to God. - (Thomas Jefferson)
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To: dfwgator

Wonder if “Daddy” is a customer?


Of course she is!


20 posted on 07/11/2018 11:41:00 AM PDT by Yaelle
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