Correct analysis. Just read that there is a growing boomlet in demand for milk in China. That is likely going to be a very key market. Also, milk consumption kind of follows the birth rate, and that too appears to be (albeit slowly) increasing in the US.
I am truly puzzled about that because I have known for decades, that as groups, Europeans are seldom lactose intolerant, while Asians are almost all Lactose intolerant.
Here in California, Lactose-free dairy products are exploding in popularity.