This sort of thing is really sort of stupid and short-sighted on the part of them both. People have come to regard their online devices as being much like a tv for many uses, and complicating or cutting access to content is not doing them any favors. People will migrate to where they get what they want without being subject to such tantrums. Imagine if Comcast or Cox cable were feuding with Samsung and blocked access to Samsung televisions. That’s how this will come across to many of their subscribers and it won’t play well. Won’t stand for long, either.
As Amazon and Apple were able to come to terms, I’d think Google and Amazon will eventually. If they both double down, the customers will the losers. Let’s see what happens, who flinches first ?
I think your analogy is spot-on. Well said.
It seems closer to when a cable company and a programming provider get into it rather than a cable company and a hardware maker. All of us (pre-cord cutting, of course) have experienced this with cable and satellite where there was a snit over fees and an ominous deadline after which particular programming would no longer be carried. Actually, this continues to be the case in the LA area with Dodger games not being broadcast locally, a fight going on some four years now.
But how do I watch the Warriors in Sacramento?