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NFL advertisers are 'nervous' amid protests, ratings dip
Yahoo Finance ^ | Oct 6, 2017 | Danial Roberts

Posted on 10/06/2017 5:58:06 PM PDT by 11th_VA

Four weeks into the current NFL season television ratings are down nearly 10% overall compared to the first four weeks of last season. Sunday’s games in Week 4, according to Nielsen, had the smallest audience of any season so far: an average 14.2 million viewers.

Add that ratings dip to the ongoing controversy around player protests, and you might reasonably wonder how official NFL sponsors, as well as brands that buy advertising during NFL games, feel right now about the league. The answer: “They’re nervous,” says Brian Cristiano, CEO of ad agency Bold Worldwide. “Everyone is looking at the numbers, they’re looking at the ratings… they’re nervous. They’re like, ‘Are we overpaying? What are we going to do? Can we have makeups? How else are we going to get this exposure back?'” ...

(Excerpt) Read more at finance.yahoo.com ...


TOPICS:
KEYWORDS: advertising; anthem; badbusinesspractise; drivingawaycustomers; football; nfl; socalledleadership; sports
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1 posted on 10/06/2017 5:58:06 PM PDT by 11th_VA
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To: 11th_VA

Remember when Dr. Raoul used to post “BIAS = EQUALS LAYOFFS?”


2 posted on 10/06/2017 5:59:42 PM PDT by Extremely Extreme Extremist (We're right, you're wrong - that's the end of the argument.)
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To: 11th_VA

Good! You should be nervous you Anti-American, P*ssy-Hat wearing, Felon-Loving, WIMPY Mudderfockers! I’m NOT watching my beloved Packers come Sunday.

Screw You, NFL! SCREW YOU! Thanks SO MUCH for ruining something that was really, REALLY special in my life.

Bite me.


3 posted on 10/06/2017 6:01:45 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set!)
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To: 11th_VA
"How else are we going to get this exposure back?'” ..."

Uh, talk to Harvey Weinstein?

4 posted on 10/06/2017 6:02:09 PM PDT by Paladin2 (No spelchk nor wrong word auto substition on mobile dev. Please be intelligent and deal with it....)
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To: Paladin2

Funny.


5 posted on 10/06/2017 6:04:19 PM PDT by HotHunt
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To: 11th_VA

Wrote a courteous letter to Anheuser Busch, letting them know they have lost a Budweiser customer until they disassociate with the NFL. I made it very clear I view these protests to be anti-American, and totally unacceptable.

I received a nice note back from them thanking me for letting them know my thoughts on this. They are assessing the situation right now.

Didn’t get the idea they have gotten the message yet, but they won’t ignore millions of such messages. Give it some time. I think they’ll come to their senses.


6 posted on 10/06/2017 6:04:37 PM PDT by DoughtyOne (John McBane is the turd in the national punch-bowl.)
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To: 11th_VA

Excellent! Maybe they’re starting to realize they’re flushing their money down a toilet to finance a bunch of losers.


7 posted on 10/06/2017 6:05:16 PM PDT by jazusamo (Have YOU Donated to Keep Free Republic Up and Running?)
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To: All

Please feel free to steal and use - wherever!

8 posted on 10/06/2017 6:06:43 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set!)
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To: Diana in Wisconsin

Football was an AMERICAN quasi-religion and they committed

the biggest sacrilege.


9 posted on 10/06/2017 6:07:00 PM PDT by Surrounded_too
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To: jazusamo

Dont care whst they do.

Nfl is dead to me.


10 posted on 10/06/2017 6:07:07 PM PDT by Secret Agent Man ( Gone Galt; Not averse to Going Bronson.)
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To: Diana in Wisconsin

Isn’t it depressing that 14.2 million people still watch NFL football..?


11 posted on 10/06/2017 6:07:43 PM PDT by Col Frank Slade
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To: Diana in Wisconsin
WOO-HOO, you GO girl!

I'm in my 2nd year of boycotting the NFL so I feel a bit morally superior :-)

12 posted on 10/06/2017 6:07:59 PM PDT by PROCON (#MAGA)
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To: 11th_VA

The obvious solution is for yogurt companies to take a firm stand against sexism. That’ll bring back the fans.


13 posted on 10/06/2017 6:09:14 PM PDT by madprof98
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To: Secret Agent Man

Me too, I had several teams I liked to watch but no more.


14 posted on 10/06/2017 6:09:40 PM PDT by jazusamo (Have YOU Donated to Keep Free Republic Up and Running?)
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To: 11th_VA

When knowledge of the collusion between Soros and the player union gets out then it’s Katie bar the door.


15 posted on 10/06/2017 6:10:08 PM PDT by Arm_Bears (Rope. Tree. Politician/Journalist. Some assembly required.)
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To: Diana in Wisconsin

LOL, come on. Tell us how you really feel about it. If you hold it inside you might get an ulcer.


16 posted on 10/06/2017 6:10:20 PM PDT by DesertRhino (Dog is man's best friend, and moslems hate dogs. Add that up.)
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To: PROCON

I bow to my Sensei!

Socialists. Ruin. Everything. EVERYTHING!


17 posted on 10/06/2017 6:10:59 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set!)
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To: 11th_VA

How else are we going et the Ed exposure back? You won’t idiot cut your losses and run before it is too late.


18 posted on 10/06/2017 6:12:49 PM PDT by jmaroneps37 (Conservatism is truth. Liberalism is lies.)
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To: Diana in Wisconsin

I guess I won’t be watching your beloved Packers whip up on my beloved Cowboys either.


19 posted on 10/06/2017 6:12:52 PM PDT by Dalberg-Acton
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To: 11th_VA

the NFL jumped a Great White Shark in the effort to placate uneducated street thugs they call players.

This tells me our teeth have penetrated rather deeply.

Good, hope we cut an artery.


20 posted on 10/06/2017 6:12:54 PM PDT by txnativegop (The political left, Mankinds intellectual hemlock)
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