Time was when Hollywood producers would make movies with alternate scenes in order to permit films with potential television censorship issues to be broadcast with toned down scenes in place of footage that would have been objectionable.
It was not merely a case of editing out objectionable scenes, but of providing coverage to permit the movie to be broadcast with gaping holes in the plot. This was especially true of comedies.
The movie makers have found that families no longer wish to pay for the crap Hollywood has been producing and now, seeing their sales have decreased significantly, seek new opportunities to scam the public. Good movies are a thing of the past and the "gimmicks" to bring people to the theaters still won't help.