I will accept at face value that you have not understood the revolution in communication that occurred in the last 30 years.
Before Rush, there was the Orwellian named “fairness doctrine” that effectively squelched political discourse on the radio. When the Reagan administration did away with the fairness doctrine, the left attempted to do political talk shows. They bombed. Rush Limbaugh pioneered his format of entertaining and politically educating talk radio in the late 1980’s. He became an enourmous success. His show spawned dozens of others. Conservatives came to virtually own talk radio. It was one of the very few media for getting conservative ideas out to the public.
In 1994, there was the Republican revolution, where a Republican Senate and a Republican House were elected for the first time in roughly 40 years.
The House Republican bestowed an honorary title on Rush “The Majority Maker”.
Rush Limbaugh has been one of the major parts of Conservative media in the United States for close to 30 years.
Yes, political talk radio is part of the “new media”.
The “new media” is any media that is not part of the old “Establishment media” that dominated the information flow in the United States from about 1960 to 2016.
It includes Conservative talk radio, much of the internet, and now, to some extent the social media of twitter, facebook, instagram and others of their ilk. May would argue that includes Fox.
Nice deflection there Samuel Clemens, but none of what you just wrote has anything at all to do with Rush “pioneering new media”. The only media you mention is talk radio, which is Old Media.
“Rush Limbaugh pioneered his format of entertaining and politically educating talk radio in the late 1980’s.”
The same field that Joe Pyne, Bob Grant, George Putnam, Ray Briem, and others had developed as early as 1950.