Brewed in a...
Posted on 12/07/2016 8:42:04 AM PST by Prov1322
Starbucks courts millennials with $10 coffee at new Reserve bars
By Lisa Baertlein and Tim Baysinger
LOS ANGELES/NEW YORK (Reuters) - Starbucks Corp co-founder Howard Schultz's plan to build a new prestige brand is a bet that moving upscale can raise the profile of the world's largest coffee brand with millennials like Megan Sauers.
Schultz in April will step down as chief executive to focus on building 1,000 new "Reserve" brand stores. Over time there also will be as many as 30 large, showcase Reserve Roastery and Tasting Rooms in major cities around the world.
Starbucks last week announced that Schultz was moving into the role of executive chairman in April to focus on the project. Analysts expect more details at a meeting in New York on Wednesday.
The transition marks a turning point for Starbucks, which introduced millions of people around the world to higher quality coffee and espresso drinks and now must find a way to avoid being labeled pedestrian when compared with upscale rivals like Blue Bottle and Intelligentsia, which are popping up in U.S. cities.
"Starbucks is the millennials' parents' coffee house and Starbucks is acutely aware of that," said Ric Rhinehart, executive director of the Specialty Coffee Association of America.
Starbucks' Reserve projects are "a reminder that they did this first and they do this best," said AB Bernstein analyst Sara Senatore.
The company already has added Reserve bars to a handful of Starbucks shops in major cities including New York.
Reuters visited one such cafe on Manhattan's Upper East Side, which offered $10 cups of coffee made in glass siphons, $10 "flights" of Reserve brews and nitro cold brew via a separate Reserve menu.
(Excerpt) Read more at ca.news.yahoo.com ...
LOL, I remember 10 cent coffee
If I knew I was going to live this long I would have taken better care of myself.
The Trump effect. We’re all going to be rich. We’re all going to be wiping our butts with gold leaf toilet paper.
Fixed it.
I make my own version of Starbucks at home. It’s about 1/4 of the cost. They can come up with any kind of new snobbish coffee house they feel like opening, won’t make any difference to me.
They gonna also lecture you on how not to be a racist and how you’re evil and privileged to be able to buy coffee at $10 a cup?
Brewed in a...
Costco sells Starbucks House Blend, which is my preferred drink, rebranded by Kirkland, 2 lb bag for $10.00, $5 bucks a pound where it costs $11 for one pound at Starbucks.
Anyone patronizing that overpriced dreck deserves to be fleeced.
Ha! I’m 63 with no health insurance. I take better care of myself and, more importantly, trust the Lord.
I wonder if they will have $50 Starbucks branded pet rocks for sale too.
That’s what I used to drink ‘till I got my Keurig. Now I get the Kirkland Bold when it’s on sale for $.31 a cup. I get several hundred cups at a time.
In the old days, cops went to a donut shop and got coffee. Now they go to a coffee shop to get their pastrie
If I had a 150,000 dollar student loan hanging over my head a 10 dollar cup of coffee would not make me feel better.
Now, if this was a locally-owned coffeehouse that specializes in very high-end coffees, that might be a different story.
Can’t stand Starbuck’s coffee or stores. 7-11 has $1.00 (+GST) for refills of mugs up to 36 oz. The have multiple coffee flavours and multiple garnishes for your coffee, if you so choose. Best deal going! I ‘pre-trip’ my bus, drive to the 7-11 at 7:00AM, get a coffee and do my run. I finish the rest of the coffee when I get home. A good way to start the morning!
Costco sells Starbucks House Blend, which is my preferred drink, rebranded by Kirkland, 2 lb bag for $10.00, $5 bucks a pound where it costs $11 for one pound at Starbucks.
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That’s good to know.
This time of year my wife stocks up on Starbucks’ Casi Cielo. We still have about 5 pounds from last Christmas.
Years ago, before Starbucks was on ANY corner outside Seattle, I read in a coffee book about the drip method and “first bloom”. I get it now using a crappy Mr. Coffee and only allowing a certain amount of water in basket, stirring the grounds, and then releasing into pot just until it starts to turn lighter. The Mr. Coffee actually makes it easy with a “hood” top you just flip open for full access to the basket (the water just keeps pouring back into the well until you close hood).
(I do use Starbucks Espresso whole beans in my grinder, though)
That’s part of the problem right there!
People who are stupid enough to pay Starbucks coffee prices.
Idiots, the bunch!
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