[SteveH]

It is a token perhaps, yet... it is also perhaps more than a token:

(1) if you ever have to shop for a big ticket item sold by any of these vendors and it is down to that vendor or someone else, now you have a reason to choose someone else;

(2) if one of these vendors ever cold calls you, now you have a polite but solid reason to walk away or hang up (tell them why before you walk away or hang up); and

(3) it makes you feel so very good.

[AndyJackson]

See the spicy commentary on Reddit

[Lisbon1940]

Joseph Banks makes low-quality threads.

[CyberAnt]

I agree with that.

But the rating people don’t care about that .. they’re counting viewers .. and they report to the advertisers .. and then it’s up to the advertisers what to do.