Adams repeatedly disavows that he’s a Trump supporter in any way, but has consistently be forecasting a Trump blowout victory in the election.
He describes Trump’s strategy as first, pacing his target audience: relating to them in their thoughts and on their terms. And then once that’s accomplished, he brings them gradually over to his territory and his view, the audience thinking that this is what they actually wanted all along, and they moved of their own volition.
It’s a form of leadership most useful in business.
Could someone tell Scott that I bought his damned book already! LOL!