That’s called “condescension”.
It is soft sexism IOW.
And I do see it in places. Despite the carping by men that feminism is ruining everything.
They really should just present the story as it is, and let viewers decide. A male-type activity is not going to be anything else, and if women don’t like it, so what. Watering down to attract women tends to also turn off women who have more “male” tendencies, so how are they winning by wrapping it in pink bows?
It’s like putting a pink handle on a hammer and calling it a hammer for women.
Perhaps, if one assumes that men's preferences are the standard while women's are ipso facto inferior, which seems not much different from misogyny. To me, it makes more sense for a commercial broadcaster to make decisions based attracting viewers to its advertisers.
It's impossible to show the whole Olympics live, so a broadcaster has to make choices about what, how much, and when. In a free broadcast market, there would be many options based on attempts to draw specific viewers to specific advertisers. With a monopoly, there's little motivation for the broadcaster to keep up with viewer preferences, and much motivation for the broadcaster to make its employees, rather than the event, the focus of attention.
I stopped watching sports long ago because of all the noise from the "journalists."
It’s called business/marketing. Focus group testing (Which corporate does all the time due to billions being invested) pushes all this stuff; not buzzwords/magical memes like “misogyny” and “sexism”.