[dfwgator]

SMU had no impact on the local Dallas economy, which was why it was easy to give SMU the Death Penalty.

Giving Baylor the Death Penalty would kill the Waco economy.

[Ancient Man]

Without question. Even without the death penalty, Waco is viewed by most as a “pit stop” on the way to Austin or DFW, depending on their direction of travel.

[RayChuang88]

But yet, when SMU got the "death penalty" sanction from the NCAA, it so sullied the Southwestern Conference that within ten years, the conference dissolved and out of its ashes came the Big 12 conference.

Given its severe impact, that's why the NCAA is still to this day extremely reluctant to impose the "death penalty." Indeed, during the Jerry Sandusky scandal, just the threat of using it was enough to get Penn State to the negotiating table to hash out the bowl ban/reduction in scholarship penalties, because losing football would have financially devastated Penn State and it would have rippled through the entire Big Ten conference.