Don’t you hate that? I went to a Mazda dealer in Dallas once and must not have looked the part. He wouldn’t even tell my what he’d give me for my trade-in unless I signed a contract to buy. When I objected, he said the only reason I came in was to get an estimate on what my car was worth. The salesmen snickered at me as I left. I drove a couple of miles down the street to the Mercury dealer and bought a Bobcat. A few months later, I bought another Bobcat for my wife. Eat it, Mazda.
Some evening, you and your Mrs. need to drive the Bobcats over to that Mazda dealer just to say hello. :->
In the 1980s, my supervisor at my first job out of college was furious when she went to buy a Mazda. The dealer was trying to charge her a premium over list, because they had the only ones in the area. She went someplace else.
And when the Miata sales took off, dealers across the US did the same thing, much to the chagrin of Mazda corporate, probably because they advertised the list as X, and potential customers were being quoted X+.