Those FReepers who bad-mouth everything Apple (including FReepers who use them) definitely should take that "scroll".
I guarantee they will see excellence in design, integration, execution, manufacturing technology and structure that will be almost incomprehensible to them and to those who design and build their "stick bits & pieces together" products of choice. Example: what competing product has anything even remotely approaching the sophistication and quality of that aluminum MacBook chassis? And that's just the "low-tech" part...
It will be interesting to watch Apple in the near-future and see them expand into other product arenas. Can you imagine if they built spacecraft? They'd give Elon Musk some real competition (maybe real soon in the area of electric cars).