Enabling??? There has been competition in the prescription drug market forever. It's called generic drugs. The real cost of drugs comes from the FDA requirements that cost an average of 2.5 billion dollars for every new drug approved for sale. That's billion, with a B. If you want to really reduce drug costs, that's where to start.
Yeah? Try going to Europe, buying a couple of KG of, say, Zoloft tabs, and importing them back to the US for retail sale. Won't happen.
I'm with you on the cost of FDA regulation, however. I live in that world, and it's amazing how much money gets spent to meet compliance requirements even by companies that make generics.