Posted on 09/20/2015 11:37:52 AM PDT by nickcarraway
The fast food chain has launched its very own brand of special edition vino with which to toast its 40th anniversary in Spain.
The limited edition Tempranillo is made with grapes raised in Valencia and aged in barrels of French oak that have been "flame grilled".
The technique is designed to imbue the wine a hint of the flame-grilled aroma so that it can perfectly compliment Burger King’s signature dish, apparently.
"With the help of oenologists and sommeliers we have innovated the wine making process, flame grilling the wood of the barrels in which the wine matures, creating as a result, a unique wine," says Burger King in a video clip announcing the wine.
"Whopper wine, the wine that pairs with a Whopper and enhances its flavour," it explains.
But the bottles of Whopper Wine won’t be available over the restaurant counter.
In order to be in with a chance to sample the pairing, Burger King fans have to send their all-time favourite Burger King tale or photograph to their Facebook site where judges will chose the 40 entries worthy of receiving a bottle.
It’s not the first time Burger King have branched out beyond the burger. In December 2008, the company launched ‘Flame’, a body spray described as "the scent of seduction with a hint of flame-broiled meat".
I don’t get it. But, this isn’t the only instance of fast food chains offering wine in accordance with European taste.
Whatever it takes.
/johnny
IOWs...just like their sandwich
Any examples of other fast food chains also merchandising non-clothing/non-knickknack non-food products?
Is Burger King Bringing a Burger With Black Buns to the U.S.?
http://www.freerepublic.com/focus/chat/3338865/posts
#blackbunsmatter
All you have to do is work there to get more than a hint, lol. I tried working at a fast food place when I was sixteen, lasted about a month. Smelling like fryer grease got sort of nauseating.
Yeah, I stopped patronizing B.K. when it came out with the homo burger.
“Disclaimer: If I was going to eat a fast food burger it would have to be Texas Best-Whataburger!”
Didn’t they ban guns at their establishments?
Yeah, but young white druggies are willing to do a lot to get a fix. Unfortunately, I’ve meet too many of them.
Anyone recall their “Pride Burger” with the rainbow wrapper?
Like wise. I loved Burger King from my college days. A couple times per year I would eat there for the memories. I haven’t been back since the homoburger, and have no intention or eating there again.
Present! When they turned into Homo the Whopper, I vowed I would eat there no more forever.
The board must ave been drunk at BK to approve this idea.
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