Too many businesses confuse “efficiency” with “minimalization”. Waffle House provides what the customer wants, not just what is most efficient to provide.
Starbuck’s efficiently provides their customers what they want too. Not just a coffee but a chance to be snooty.
That's the strangest thing! I go to Starbucks every day, and I keep looking for these legendary snooty baristas. I've yet to come across one. Weird!