apple has made an absolute killing off the “gotta have the latest tech right now” crowd i just dont get it
I spent almost a decade working for one of this country's top tier Advertising Agencies (Leo Burnett) and I can tell you exactly why Apple makes a killing on their products:
1. Brand Loyalty. Apple knows how to cultivate their customer base and sell them things they don't even know they need yet. Straight up, that's the #1 reason.
2. Additionally, Apple excels at making their devices "just work" together. Easy enough to do when you control everything from the hardware, OS, applications and utility devices from soup to nuts.
Add the "prestige" of owning an Apple device which completes the magic formula and you have a recipe for recurring sales.
It's not entirely unlike what Disney does every 7 to 10 years. Release an update to an "old classic" on the big screen and get the kids clamoring to see the movie and buy the toys that are released along with the movie.
Star Wars for example still sells MILLIONS of dollars of toys every year.
Branding, Branding, Branding. Lather, rinse, repeat!