membership drop in 3... 2...
My cousin became a minister of a Methodist Church in Maryland years ago and I attended a few services. The church was in a middle-class neighborhood and built in the 1960s to a high standard....easily able to handle 700 people. Today? At best, they have around 200 people showing up. I sat in the far back and observed that over seventy percent of the crowd are over the age of forty. In terms of lacking youth....they are unable to sustain this situation.
My humble guess is that some members think they can regain some momentum by going after the LGBT crowd....thus building up youth membership.