Pretty much every millennial I know does not wear a watch. I myself stopped wearing one 15 years ago.
Like you, I feel Apple will be swimming upstream against a trend, but then again, they are the tech-and-consumer-savants, so we shall see.
I still wear a Seiko. No I didn’t spring it forward, I never do. But that’s another topic. A watch like this might very well get the millennials into wearing a watch.
The sport version starting at 350 is comparable to a lot of watches these days that only tell time.