Pingawinga
The problem as I see it is that you need to adopt to what consumers want.
I don’t think Jobs would have been pleased to the point of being publicly dismissive of Microsoft Surface 3. Unfortunately the market has spoken clearly on this and loves full PC functionality in tablet form with a stylus and full keyboard.
While it’s debatable how many people are using Illustrator, Photoshop etc on mobile devices you can’t get detail out of your fingers.
The mobile market has blurred too much between productivity and consumer media consumption that options and needs once thought impractical or unnecessary are now practical and necessary.
1.) Styluses. People are aging, and thought the days of fat fingering were behind them, as well as new opportunities for apps with the need for more precise control and input.
2.) Small iPads. The market is there for e-reader sized devices. Bigger than a phone, and not as cumbersome as an iPad. Not to mention that leaving such a big whole in the product line allows a new crop of competitors to gain both experience, reputation, and a market presence to encroach on both smart phones and the larger tablets.
3.) Big iPhones - See #2...
4.) Skeuomorphism. An artistic fad that does detract from the performance, however miniscule. If it can help market a product...
5.) Define “philanthropy”. My guess is it’s a way of paying off pols, one way or another, in Apple’s case, or diverting funds to pet causes of board members or corporate officers.