Ha! It’s from a newspaper. For whatever reason, the newspaper is printed in color, but most of the pictures related to stories are B&W. Of course almost all the advertisements are in color.
The reason is because they are scanning old newspaper clippings and presenting them as if they are recent incidents. At least it gives every appearance of being that way. Even the girl's hairstyle is out of date.
From the looks of LONE STAR OUTDOOR NEWS, they are just a publication that rehashes the output from hunting trade magazines.