This is how you do it. I hate to tell some folks this, but we’re not going to win much by running unknowns in state-wide races right off the bat. Tea Partiers need to win state house and state senate seats, win the US House, and build up name recognition and a solid record. THEN move on to governourships and Senate seats. It’s slow, but it will work. Replace retiring GOP-E types with real conservatives.
Create a platform and recruit candidates. Entice them with support. That’s how it has been done for centuries. It’s not rocket science. However, it is real work. And, yes, it’s better to start small at the state level and build a working model that you replicate.