Local TV stations generally are staffed by Liberal kooks. WTAE-TV here in Pittsburgh used to deliberately sabotage the soundtrack when they used to run Rush Limbaugh’s TV show. And WPXI’s newscasts are essentially just hot babes reading DNC handouts.
Having a rebuttal position is probably good for Crist. But when buying tv and radio spots, advertisers generally want to be first or last in the commercial break.
Same idea for inside cover ads in a magazine. Ads in the first and last positions are charged more.
The reason Scott is first is that he probably bought a block of advertising first or paid for first position in a break.
Also, ad buyers in politics are generally not higher level (experienced) media buyers. Maybe never even done it before or also work in other fields in these political machine companies.
Yes, they should mix positions and stations.
Politicians angle for position in advertising spots all the time. Crist has brought down a ton of money from the DNC, but the numbers are not in his favor. Floridians remember Crist’s pandering, and Democrats, while generally stupid, don’t take kindly to being lied to by Uncle Suntan.
I bet Scott takes the governor’s race by 4% and the “medical marijuana” amendment falls 51/49 (which will lead to braying about how unfair the amendment process is).
Probably not but scott didnt help himself with the fan fiasco either
I don't know, but, can you lend me your comb?
FMCDH(BITS)
That's it, very much in a nutshell, since the campaigns can't communicate their strategy with issue-oriented PAC's, for example (who can examine the same records).
A hostile local station can "clip" ads, be strict and / or slow about making reports, delivering reports, etc.
I won't bother with more detail, since you can use your imagination. Not all local stations are hostile to conservatives, or loving toward libs. Enforcements are too late to matter, etc.
Not kooky at all. In the old days, the biggest advertisers, Campbell Soup, for example, demanded that no competitors’ ads would air in the same TV or radio block, or be on the opposite page of a magazine ad, etc.
I don’t see that with big advertisers today. Car companies come to mind immediately. During the Super Bowl last year, I saw commercials from no less than six car companies in the same commercial block, one right after the other.
It might very well be the case that modern TV advertisers have the upper hand, and will organize the commercial block as they damn well please.