The audience disagrees. This movie is a winner at the box office.
How can you tell? Look at the box office total for its second weekend.
A movie’s opening weekend is often the most money it will make in a single weekend during its theatrical run. When it opens well, it looks like a hit. But to figure out whether a film is a true hit for the long haul and didn’t just open well, look at the box office total for the second weekend. If the film has dropped more than 50% between week one and week two, it’s over. Your film has flat-lined.
A good example is of a 2nd week death drop is “Noah,” which came out earlier this year. Good opening, but it dropped 60% its second weekend. And it got worse from that point on. So “Noah” goes down as a box office failure.
“America: 2014” dropped only 12.8% between week one and week two. That’s a hit movie.
$8.2 mill as of Monday
The movie is the 20th documentary of all time and the 7th political documentary.
I would expect it will move up a couple of spots before it fades out.