I hate this trend to put strings of LEDs on the front and back that look like leering demons in the dark.
Since you brought up lights... I have owned several pick up trucks. I don't use the "bright lights" often as I live in the suburbs of a large city. But when I need bright lights, I usually need REALLY bright lights. Single lane country roads with 55 mph speed limits are much safer if I can see better. To your point, I have complained, "dial down the fancy and get back to the functional". I would like three light settings; 1) normal traffic 2) High-beams and 3) Quasar Bright. I want to be able to see the organs of a deer that is contemplating suicide on the side of the road. I want Ray Charles to complain about crossing the street a mile ahead of me on a dark cloudy night in the middle of nowhere. And I don't want to have to configure the lights on the truck between daylight running, fog on, parking lights, brights with fog on or brights with auto fog lamps off, etc.
(silly little rant - sorry)