[Buckeye McFrog]

I see where Eight O’clock Coffee has gone back to the red bags.

It had been immediately identifiable in its red bag for over a hundred years, until some twenty-something marketing genius convinced them to change to a white bag a couple of years ago.

On the plus side, I found some white bags on closeout at Big Lots for four bucks apiece.

[Dr. Sivana]

I see where Eight O’clock Coffee has gone back to the red bags. It had been immediately identifiable in its red bag for over a hundred years, until some twenty-something marketing genius convinced them to change to a white bag a couple of years ago.

Yup. Red has become the color of mainline regular coffee (e.g. Folgers, Hills Brothers), and green the decaf. Few exceptions are the carafes in restaurants tend to be "Sanka orange", Sanka itself, brown Yuban and blue Maxwell House and a few others.