The beauty of the free market:
If you don’t like it, or their policies, don’t shop there.
Some of us are blessed enough to have the resources to be nearly infinitely picky about what goes into or on our bodies; others don’t care.
the author is free to think ‘silly’ what they want to, just as I am free to pretty much only eat locally grown, organic food from within a 25 mile radius and use personal care products that cost as much as a tank of gas for my Chevy V8 :-). For my body, nothing goes into it that I don’t know ever last detail of how and where it was made, other people are perfectly happy eating any old crap and spend as much on things like kids, TV, cell phones or movies as I do on gourmet cooking :-) But no kids, no debts and two houses paid for, Whole Paycheck, as I call it, is pretty much the only place I shop besides the farmer’s markets and the CSA boxes (Community Supported Agriculture).
Freedom is wonderful
Exactly.
Bingo! But even at a Farmer's Market, how do you know they are telling the truth?
hear, hear! i love your post! i am very much the same way... i like Whole Foods for many reasons... if i were to add anything to my tagline, i would add that i spend money on excellent ingredients... i love to cook, i love to feed my friends and family and i care very much about what i put into my body--my temple... and i love having the freedom to spend my money on such things :)