US sports is becoming like athe Euros; they sell advertising on their uniforms, while we do it with venues and events..
I don’t get why they can’t do both, have a corporate name and also keep Gator Bowl.
For example, we have seen names such as the Federal Express Orange Bowl, Sunkist Fiesta Bowl, Sea World Holiday Bowl, in which the corporate sponsor and the traditional name are both part of the title.
Well, see how excited people get about the Tax Slayer Bowl.