Since 2010, NASCAR has designated the first race weekend in March as a time to commemorate Wendell Scott's first career start. Scott is the only African- American driver to win a Grand National (now Sprint Cup) Series event in NASCAR history. Cars in all four NASCAR series competing at Phoenix International Raceway (NASCAR K&N Pro Series West, NASCAR Mexico Toyota Series, NASCAR Nationwide Series and NASCAR Sprint Cup Series) will sport a commemorative decal. The decals will be applied to the B or C post of each vehicle during the inspection processes throughout the entire weekend.(NASCAR)(2-27-2014)
and it didn't take any stooopid outreach program or diversity project or special anything for him to do it either...