Naughty or Nice Christmas List (of Businesses)

Check out your favorite place to shop and how they stand in the Christmas culture war. Glad to see the great majority of businesses now are on the Christmas friendly list. If you have a store in the red category, let them know your displeasure.

I'm a tad surprised by Victoria's Secret on the "naughty" list.

Don't they generally promote ANY holiday where they can sell more undies?

I'd wager that they even have a special "Santa's little helper" underwear.

Not that it makes it more "Christian", but they do love to make $$$.

There are a lot of companies in the “green” list that only use “Christmas” because they have had backlash, not because they are Christmas friendly. Take Lowes who had severe backlash a few years ago when they had “holiday” trees for sale. I would personally look into the corporate policies rather than how often they use the word Christmas to make money.

AFA Christmas List

Rating the Top Retailers and How They Market to Christmas Shoppers

Sign the Pledge! AFA has called for a “Christmas” boycott of PetSmart. Find out why here!

Take Action: Click On Any "Naughty" Company Name For Details and Contact Information

An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis.

Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

Company refers to Christmas infrequently, or in a single advertising medium, but not in others.

Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it

We continually update the list, so check back often.

Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.

If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."

Want to report a company? Send your detailed report to christmas@afa.net. Please know that we receive hundreds of reports (emails) each day. We are unable to respond to each one personally, but your report will be read by one of our staff.

Note: AFA does not list local or regional companies. Only nationally-recognized companies will be listed. This list only reflects a company's "Christmas" advertising and does not take into account other corporate policies AFA may not agree with.

You Can Help Save Christmas®

Over the past few years, Liberty Counsel’s “Friend or Foe Christmas Campaign" has successfully put the “grinches” on the run. We have helped overturn a number of anti-Christmas decisions, including nativity scenes which were banned from public property, elderly residents who were banned from singing Christmas carols in their senior living centers, students who were banned from wearing red and green in their public schools, religious words that were censored from Christmas carols by school officials, Christmas trees that were renamed to “holiday trees,” and Christmas parades renamed to “holiday parades” by various towns.

In all of the above situations, Liberty Counsel successfully educated and reversed these anti-Christmas sentiments. We have been doing so since 2003, when we originally noticed a swell of anti-Christmas sentiment. (Read this sample list of just a fraction of the scores of the past Christmas-related issues in which Liberty Counsel has been involved.) In response to this unconstitutional censorship, we launched our annual Christmas campaign, pledging to be a “Friend” to those who recognize Christmas and a “Foe” to those who censor it.

You Tube Video

As part of our "Friend or Foe Christmas Campaign," Liberty Counsel publishes a “Naughty and Nice” list, which catalogs retailers who either censor (“naughty”) or recognize (“nice”) Christmas. The list is compiled from information gathered by individual consumers and is updated whenever new information is received. Liberty Counsel wants to give the gift of Christmas back to those who support it. If retailers choose to profit from Christmas while pretending it does not exist, then we will patronize their competitors.

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Read our "Naughty & Nice List"

Liberty Counsel offers a Help Save Christmas™ action pack, which includes two educational legal memoranda to educate government officials, teachers, parents, students, private businesses, employees, and others that it is legal to celebrate Christmas. The action pack also includes “I Helped Save Christmas” and “I ♥ CHRISTmas™” buttons and bumper stickers and a window cling. Christmas is perfectly legal in schools, on public property, and in private businesses. Liberty Counsel offers free assistance to those facing criticism for celebrating Christmas.

Read these legal memos:
Legal Memo About Public Christmas Celebrations (Or order online)
Legal Memo About Celebrating Christmas in the Workplace (Or order online)

Order "I love CHRISTmas" Bumper Stickers!

Order Your "I love CHRISTmas" Buttons Now!

See other Christmas items in our online store

Get involved to make a difference in your community

Place Ads in The Newspaper: Contact Liberty Counsel if your church or other organization wants to launch a Christmas campaign in your town. We have sample ads.
Click Here for the sample full-page ad to use in your local newspaper
Click Here for the sample small ad to use in your local newspaper
Use our information and write letters to the editor in your local newspaper and online publications about Christmas.
Subscribe to our Liberty Alert Email update for cutting-edge information.
Support Liberty Counsel with a tax-deductible gift to help us provide education and legal assistance for those whose religious freedom is attacked during this Christmas season and beyond.

Read about Liberty Counsel’s Defense of Christmas

OTHER INFORMATION about Christmas

Christmas Gift Ideas

101 Way to Have a Christian Christmas by Brenda Verner

Christmas Song Sheets -Download and print 33 songs on eight pages for caroling. (Word Document)

Read the script of Pres. Ronald Reagan regarding how the words of religious Christmas carols were changed in the former Soviet Union to suppress Christmas observances.

U.S. Department of Housing and Urban Development Supports Display of religious items at properties receiving HUD assistance.

Watch the Music Video "Christmas with a Capital 'C'" by Go Fish with comedian Brad Stine

The information contained herein is not intended to render legal advice.
Factual and legal issues may arise that must be considered in each circumstance.
If legal advice is necessary, the services of a competent attorney should be sought.

All materials herein that have been produced by Liberty Counsel are protected by copyright law.
Help Save Christmas® is a registered mark of Liberty Counsel (Reg.No. 3,273,650)
I Love CHRISTmas® is a registered mark of Liberty Counsel (Reg.No. 3,273,656)

The War on Christmas has begun

Good stuff to know

Thank you for posting this, I see that we have already spent a bit of money at the “Nice” stores and not a dime at the “Naughty.

Walmart shouldn’t be on the good list because they went “Hal al” raghead nonsense.

I boycott the malls between Thanksgiving and Christmas. Might as well shop online if malls are going to have a blackout on even the word Christmas.