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I think your analysis is wrong. Dressing up as innocent victims of atrocities never goes over well, no matter how long after the fact.

If she had dressed up as Dzokhar Tsarnaev, with tire tracks across his head, she would probably still be employed.

There are already quite a few victim costumes; but, I take your point about the 'victim' motif. Actual terrorist costumes are already fairly popular; so, you're probably right regarding dressing up as Tsarnaev.

My main point remains: many Halloween costumes are 'offensive', in one way or another. The more 'offensive' costumes may have a cathartic effect -- even if the wearer is just trying to get attention, or be 'shocking'.

Remember when Prince Harry dressed up as some sort of Nazi soldier? A huge fuss was raised over that; yet it's likely that there would have been no 'public outrage' if Prince Harry had gone as The Prince of Darkness himself -- just as millions of non-princes have done.