[Graybeard58]

If I ran a small business my mission statement could be summed up in one word - profit.

[conservatism_IS_compassion]

If I ran a small business my mission statement could be summed up in one word - profit.

People who found businesses do it to prove that they can. They believe in their product / service, and are driven to prove its worth.

If you have that passion, your mission statement should write itself.

IMHO.